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Best Rental-Car Company: J.D. Power’s Pick

Best rental-car company, based on customer satisfaction? According to the latest J.D. Power survey, it’s National.

The study is a measure of customer satisfaction in six areas: cost and fees; pick-up process; return process; rental car; shuttle bus/van; and reservation process. Results reflect the opinions of more than 12,000 travelers renting from airport locations over a 12-month period.

Based on the survey’s 1,000-point scale, the scores, from highest to lowest, were as follows:

  • 809 – National
  • 799 – Enterprise
  • 782 – Alamo
  • 773 – Hertz
  • 770 – Avis
  • 764 – Budget
  • 751 – Thrifty
  • 743 – Dollar

Interestingly, National, Enterprise, and Alamo — the top-three finishers — are all owned by Enterprise Holdings. Although the three companies have very different images and business models, there’s apparently something in the corporate DNA that consumers respond positively to.

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