The world is huge

Don't miss any of it

Travel news, itineraries, and inspiration delivered straight to your inbox.

By proceeding, you agree to our Privacy Policy and Terms of Use.


Best Western’s Summer Promotion: a $10 Gift Card After Every Night

After a string of uninspired and uninspiring double-points offers earlier this year, some of the major hotel chains have amped up their promotions for summer stays a bit. Marriott, for example, is offering up to 4,000 bonus points per stay. InterContinental’s new Accelerate promotion features “at least 30,000 bonus points” for completing a series of tasks targeted to each member’s individual stay and earning history. Choice is reprising its popular free-night-after-two-stays offer.

The news isn’t all good, however. Hilton (double points for non-Diamond members) and Wyndham (1,000 bonus points on stays of two or more nights) won’t be winning any points for generosity or creativity with their summer promotions.

Best Western has weighed in with its summer bonus offer, which is decidedly at the lackluster end of the value spectrum.

Offer Details

Between May 22 and September 4, Best Western Rewards members can earn a $10 Best Western Gift Card for every eligible night.

Registration is required.

Deal or No Deal

For a hypothetical $100 one-night stay, the $10 gift card represents a 10 percent discount on a future stay at the same rate. That’s better than a poke in the eye with a sharp stick; but it’s not to be confused with a cash rebate.

Gift cards in general are less valuable than cash, because they’re less convenient to use. And a gift card that can only be used for a future Best Western stay, and must be redeemed within 120 days of issue, is even less likely to be utilized than a generic gift card.

By all means, register for this promotion if you already have, or might have, an upcoming Best Western stay. There’s no reason not to. But if you haven’t already committed to Best Western, a $10 gift card is too paltry an incentive to be a difference-maker. There are better bonuses for summer hotel stays.

More from SmarterTravel:

After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.

Don't Miss a Trip, Tip, or Deal!

Let us do the legwork! Sign up for our free newsletter now.

By proceeding, you agree to our Privacy Policy and Terms of Use.

We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.

Top Fares From