Disney Theme Park Tickets: Now $105

Just how magical is Disney’s Magic Kingdom in Orlando? As of Sunday, February 22, it’ll cost you a Mickey-mortifying $105 to find out. That’s for one person, for one day.

Disney raised one-day admission prices at its other parks as well: to $99 at Disneyland and Disney California; and to $97 at Epcot, Animal Kingdom, and Hollywood Studios.

In most cases, the increases are $3.00 over previous prices. Although that might not seem like much, the new prices’ approaching and exceeding $100—an important psychological benchmarkmdash;is seen as significant. On the other hand, visitor numbers at the Disney parks are robust. And even if the price increases do slightly dampen demand for single-day tickets, there’s at least one scenario in which Disney comes out ahead.

Compared to the price of a one-day ticket, multi-day tickets remain a bargain. At Disneyland, for example, a three-day ticket works out to $78.34 per day rather than the $99 single-day tab. That could drive up sales of multi-day visitsmdash;a boon to Disney’s park-adjacent hotel operations, which generate higher profits than ticket sales. In other words, there may be some method to the Goofiness.

Park visitors, though, will pay more, whether they stick to single-day tours or stay longer and pay for more hotel nights. And since Disney is a price leader, its hikes almost certainly portend comparable increases at other parks, such as Universal Studios and SeaWorld.

The happiest places on earth? Maybe, maybe not. What’s indisputable, though, is that at around $100 a day, Disney’s are the priciest theme parks in America.

Reader Reality Check

Figure $400 for a family of four, before food, before souvenirs, before lodging, before transportation. How much magic does Disney have to deliver for that much green?

This article originally appeared on FrequentFlier.com.