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With the economy rebounding and demand for travel picking up, it’s a given that the long and continuous wave of generous hotel bonuses will be coming to an end.
But when? And will be the offers be scaled back gradually or terminated abruptly?
I now have details of several hotel promotions for the second quarter, including offers from Hyatt, InterContinental, and Hilton. So, at least for the next quarter, there’s no danger of an industry-wide move to forego promotional activity altogether.
The latest round of offers does, however, give us a sense of the hotels’ waning marketing aggressiveness as both occupancy rates and room rates rise.
First up: Hilton’s second-quarter Grand Nights promotion.
Between April 1 and June 30, HHonors members can earn 1,000 bonus points for every qualifying night “at any hotel in the Hilton Worldwide portfolio.” That includes Hilton, Conrad, Doubletree, Embassy Suites, Hampton Inn, Hilton Garden Inn, Hilton Grand Vacations Club, Homewood Suites, and Waldorf Astoria.
There’s no limit to the number of bonus points that may be earned during the promotion period.
Registration is required.
Deal or No Deal
The featured bonus is a modest one.
On the other hand, it can be earned multiple times, at more than 3,600 hotels in 82 countries.
Bottom line: This is a little something extra for Hilton partisans. For those whose loyalties lie elsewhere, there may be more lucrative offers from competing hotel chains (check out our coverage of the InterContinental and Hyatt offers next week).
Reader Reality Check
Is this offer a compelling one for you?
This article originally appeared on FrequentFlier.com.
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