Notice: Function WP_Block_Type_Registry::register was called incorrectly. Block type "core/gallery" is already registered. Please see Debugging in WordPress for more information. (This message was added in version 5.0.0.) in /nas/content/live/stagingstmllc/wp-includes/functions.php on line 5835

Notice: Undefined index: viator_tour in /nas/content/live/stagingstmllc/wp-content/plugins/10up-gutenberg-migration/includes/SmarterTravel/Gutenberg/ShortcakeTranslator.php on line 70

Notice: Constant WP_CACHE already defined in /nas/content/live/stagingstmllc/wp-config.php on line 137

Notice: Function WP_Scripts::localize was called incorrectly. The $l10n parameter must be an array. To pass arbitrary data to scripts, use the wp_add_inline_script() function instead. Please see Debugging in WordPress for more information. (This message was added in version 5.7.0.) in /nas/content/live/stagingstmllc/wp-includes/functions.php on line 5835

Notice: Trying to access array offset on value of type null in /nas/content/live/stagingstmllc/wp-content/themes/smarter-travel/app/core/Locations/Types.php on line 166

Notice: Function WP_Scripts::localize was called incorrectly. The $l10n parameter must be an array. To pass arbitrary data to scripts, use the wp_add_inline_script() function instead. Please see Debugging in WordPress for more information. (This message was added in version 5.7.0.) in /nas/content/live/stagingstmllc/wp-includes/functions.php on line 5835
JetBlue eBay Sale a Success for Customers, Airline

The world is huge

Don't miss any of it

Travel news, itineraries, and inspiration delivered straight to your inbox.

By proceeding, you agree to our Privacy Policy and Terms of Use.

X

Notice: Undefined offset: 4 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 5 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 6 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 4 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 98

Notice: Undefined index: pass_through_args in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 158

Notice: Undefined index: wrapper in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 159

JetBlue eBay Sale a Success for Customers, Airline


Notice: Undefined offset: 4 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 5 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 6 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 4 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 98

Notice: Undefined index: pass_through_args in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 158

Notice: Undefined index: wrapper in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 159

The Economist reports that JetBlue’s recent eBay auction of last-minute airfare was not only a marketing success, but a financial one as well—for customers! People purchasing [[JetBlue Airways | JetBlue]] fares on eBay paid 40 percent less on average than they would have on jetblue.com. As would be expected, some people overpaid as well, due largely to the highly competitive nature of online auctioning.

While most assume (correctly, I would guess) that the JetBlue sale was primarily a marketing stunt, these results are certainly intriguing. For its part, JetBlue was able to create mild hysteria and attract lots of media attention over some ho-hum last-minute fares and even sell a few well above their actual value. Considering the sale also represented a legitimate savings opportunity for customers, the result is a viable way for airlines to unload excess inventory.

It’s no wonder, then that JetBlue is contemplating another eBay auction in the future. I also agree with the Economist that other airlines, particularly domestic carriers such as [[Southwest Airlines | Southwest]] or [[Virgin America]], could pull off a similar stunt. After all, if JetBlue can sell 300 previously unwanted seats and draw 135,000 people to its website during a traditionally slow booking period, why not?

We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.

Top Fares From


Notice: Undefined offset: 4 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 5 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 6 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 92

Notice: Undefined offset: 4 in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 98

Notice: Undefined index: pass_through_args in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 158

Notice: Undefined index: wrapper in /nas/content/live/stagingstmllc/wp-content/plugins/smartertravel-shared/includes/ads/includes/api.php on line 159