While JetBlue’s new elite status-match campaign isn’t overtly directed at any single airline, its underlying goal is almost certainly to wean away current Virgin America elites in the run-up to that airline’s merger with Alaska Airlines.
Through May 31, JetBlue will award complimentary Mosaic (elite) status to travelers with current elite status on the following airlines:
- Virgin America – Elevate Silver, Elevate Gold
- Alaska Airlines – MVP Gold, MVP Gold 75k
- American – Platinum, Executive Platinum
- Delta – Medallion Gold, Platinum, Diamond
- Emirates - Silver, Gold, Platinum
- Southwest – A-List Preferred, Companion Pass
- United – Gold, Platinum, 1K
Mosaic status will remain in effect through the end of 2016, and program members with the matched status will be automatically enrolled in a status challenge (see below) to retain status through the end of 2017.
No status on another airline? No problem; you can earn Mosaic status by earning 3,750 base flight points within 90 days. TrueBlue members earn three points per $1 spent, so the challenge amounts to earning status after spending $1,250.
The status will remain in effect through 2017.
Earning status and its associated perks quickly and easily is a no-brainer.
There is one caveat, however, for those who might otherwise qualify for Mosaic status through normal means, in the process earning the 15,000-point welcome bonus awarded to newly minted elites. There’s no bonus for matched status: “Members who qualify for Mosaic status by means of the Mosaic Status Match will not be awarded 15,000 qualifying bonus points.”
More from SmarterTravel:
- In Run Up to Merger, Virgin America Continues Upgrading Loyalty Program
- Airfares Fall to Lowest Levels Since 2010
- Uber Customers, Prepare for Tipping
After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
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