Snooze You Lose: JetBlue’s 25% Discount on Award Travel

I’m not a fan of flash sales. If a company discounts its product or otherwise adds value to a purchase, then it should allow sufficient time for the offer to be widely communicated, thoughtfully considered, and calmly acted on. “Snooze you lose” has always struck me as disrespectful and a bit nasty.

Notwithstanding my grumbling, and other travelers’, flash sales have become a fact of travel life, a marketing tool increasingly deployed to temporarily punch up sales. And some of the sales are too rich to be ignored.

Case in point: JetBlue’s newly announced, and soon to expire, award sale.

Offer Details

Through August 4 (11:59 p.m. local time), TrueBlue members can book JetBlue award flights for 25 percent fewer points, for travel between September 7 and November 16, Mondays through Thursdays, and Saturdays. Blackout dates: October 6 – 16.

Deal or No Deal

A 25 percent discount… aside from the limited time to book, what’s not to like?

Reader Reality Check

How do you feel about flash sales?

More from SmarterTravel:

• Southwest Pilots to the Airline’s CEO: ‘You’re Fired!’
• Hotel Booking: How to Get the Best Deal
• JetBlue Sees Europe ‘as a Great Opportunity’

After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.