Spirit angers customers with latest sales gimmick

Josh Roberts believes the best trips involve long hikes and muddy boots. His life goals haven't changed much since he was a kid: He still wants to be Indiana Jones when he grows up.

Follow him on Twitter (@joshwhowrites) and Instagram (@joshwhowrites), and visit his website (joshrobertsbooks.com) or Goodreads page to learn more about his forthcoming novel.

Josh joined SmarterTravel in 2001, and is an active member in both the Society of American Travel Writers (SATW) and the Society of Children's Book Writers and Illustrators (SCBWI).

In addition to SmarterTravel, he has written for USA Today, The Boston Globe, Yahoo! Travel, The Huffington Post, Airfarewatchdog, TripAdvisor, Jetsetter, ABC News, Oyster, and Business Insider. His travel photography can be seen in Britain and Ireland's Best Wild Places, published by Penguin UK.

The Handy Item I Always Pack: "A lacrosse ball. It's small, lightweight, and works wonders on loosening up tight muscles."

Ultimate Bucket List Experience: "Being the first to discover an ancient lost city. Failing that, visiting as many of the already-discovered ancient ruins as possible."

Travel Motto: "Not all those who wander are lost." -J.R.R. Tolkien

Aisle, Window, or Middle Seat: "Aisle."

See recent posts by Josh Roberts

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Florida-based Spirit Airlines has been skirting the edge of offensiveness recently by naming each of its sales as if they were hurricanes (proving that one man’s natural disaster is another’s PR opportunity), but now it appears the airline has finally gone too far by bringing Jimmy Hoffa into the equation.

Spirit briefly launched an online “Hunt for Hoffa” game yesterday in which Web surfers could dig for Hoffa’s remains and (simultaneously) find low airfares. Fun. I say “briefly” because the promotion received “a couple of dozen complaints” according to Spirit spokeswoman Lynne Koreman. She adds, “It was done all in good fun and topical humor.”

The online search for Hoffa’s remains has, as a result, come to an end.

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