Target Launches a New, Affordable Travel Line

Ashley Rossi is always ready for her next trip. Follow her on Twitter and Instagram for travel tips, destination ideas, and off the beaten path spots.

After interning at SmarterTravel, Ashley joined the team full time in 2015. She's lived on three continents, but still never knows where her next adventure will take her. She's always searching for upcoming destination hotspots, secluded retreats, and hidden gems to share with the world.

Ashley's stories have been featured online on USA Today, Business Insider, TripAdvisor, Huffington Post, Jetsetter, and Yahoo! Travel, as well as other publications.

The Handy Item I Always Pack: "A reusable filtered water bottle—it saves you money, keeps you hydrated, and eliminates waste—win-win."

Ultimate Bucket List Experience: "A week in a bamboo beach hut on India's Andaman Islands."

Travel Motto: "Travel light, often, and in good company."

Aisle, Window, or Middle Seat: "Window—best view in the house."

See recent posts by Ashley Rossi

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Target lovers rejoice: Your favorite place to shop just launched its own luggage and travel accessory line. A premium luggage line, Open Story includes 11 items ranging from checked-size suitcases and carry-on spinners to backpacks, packing cubes, cosmetics cases, garment bags, duffel bags, and totes. Target’s luggage launch is taking all of the elements that travelers love about minimalist-travel lines and making them more affordable (in true Target fashion, of course).

Head to your local Target to see the pieces in person, or you can shop the below products online. Here are some of our favorites:

Hardside Carry On Suitcase, $149.99

target premium collection carry-on suitcase hardside — Target

Spinner wheels, a built-in USB port, telescoping handle, and superior interior organization … need we say any more about the hard-sided carry-on? Oh, it has a 10-year limited warranty, too. Dimensions are 21.5 in x 14 in x 9.75 in (including the wheels). Plus, it comes in nine stylish colors.

Traveler Backpack, $119.99

For those that prefer soft-sided luggage, the Traveler Backpack has everything you need, and more. Tons of interior pockets, supportive straps, a pass-through luggage panel, and compression straps make this bag a do-it-all for short trips.

Weekender Bag, $79.99

This duffel packs a lot into its small size. With a 45-liter capacity, the bag manages to have a padded laptop sleeve (up to 15-inch laptop), a pass-through luggage sleeve, an interior zip compartment, side slip pockets, dedicated pockets for essentials like sunglasses and keys, coated and water-repellent nylon fabric, top grab-handles, and a padded shoulder strap. It’s lightweight at just over three pounds and comes with a five-year limited warranty.

4pc Packing Cube Set, $29.99

I personally love traveling with packing cubes (even though some of our editors don’t), and this set of packing organizers is a great value. The sturdy zippers and top handle make these packing cubes high quality, but they won’t break the bank.

Hardside Mini Case, $19.99

Hardside Mini Case mini hardside — Target

This multi-use travel case can be used for toiletries, as a travel wallet, to protect any fragile souvenirs … the possibilities are endless.

Shop our Favorites from Open Story

For info on these editor-selected items, click to visit the seller’s site. Things you buy may earn us a commission.

Shop the look

More from SmarterTravel:

Ashley Rossi is always ready for her next trip. Follow her on Twitter and Instagram for travel tips, destination ideas, and off the beaten path spots.

Some review products are sent to us free of charge and with no incentive to offer a favorable review. We offer our unbiased opinions, positive and negative, and will never accept compensation to review a product.

We hand-pick everything we recommend and select items through testing and reviews. Some products are sent to us free of charge with no incentive to offer a favorable review. We offer our unbiased opinions and do not accept compensation to review products. All items are in stock and prices are accurate at the time of publication. If you buy something through our links, we may earn a commission.