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Virgin America takes on Continental

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Virgin America takes on Continental

SmarterTravel

Josh Roberts believes the best trips involve long hikes and muddy boots. His life goals haven't changed much since he was a kid: He still wants to be Indiana Jones when he grows up.

Follow him on Twitter (@joshwhowrites) and Instagram (@joshwhowrites), and visit his website (joshrobertsbooks.com) or Goodreads page to learn more about his forthcoming novel.

Josh joined SmarterTravel in 2001, and is an active member in both the Society of American Travel Writers (SATW) and the Society of Children's Book Writers and Illustrators (SCBWI).

In addition to SmarterTravel, he has written for USA Today, The Boston Globe, Yahoo! Travel, The Huffington Post, Airfarewatchdog, TripAdvisor, Jetsetter, ABC News, Oyster, and Business Insider. His travel photography can be seen in Britain and Ireland's Best Wild Places, published by Penguin UK.

The Handy Item I Always Pack: "A lacrosse ball. It's small, lightweight, and works wonders on loosening up tight muscles."

Ultimate Bucket List Experience: "Being the first to discover an ancient lost city. Failing that, visiting as many of the already-discovered ancient ruins as possible."

Travel Motto: "Not all those who wander are lost." -J.R.R. Tolkien

Aisle, Window, or Middle Seat: "Aisle."

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joshwhowrites @joshwhowrites

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Is Continental afraid of a little competition? Start-up airline Virgin America thinks so. Fred Reid, the airline’s CEO, accuses Continental of “wasting taxpayer money simply to avoid the competition they fear in the marketplace.”

The heart of the issue is this: Virgin America says Continental has repeatedly delayed the DOT from processing its application to start flying in the U.S. by manipulating the regulatory process, and now Virgin is mad as hell and it’s not gonna take it any more. “It’s time for Continental and others to let the Department move forward with its proven and well-established process,” adds Reid in a recent press release.

Once it clears the regulatory hurdles, Virgin America plans to launch its U.S. service sometime in 2006 with 34 planes. Its self-described goal is to “build an innovative, creative travel brand based on safe and efficient operations, low costs, [and] outstanding guest service.” The airline cites the relative success and popularity of JetBlue as an example of its own model.

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