Virgin America Will Fix Your Headache

Virgin America has trumpeted its second anniversary by launching a revamped version of Red, its in-flight services portal that connects passengers to movies, games, music, and in-flight food. There are some appealing upgrades, including a muffaletta sandwich and a number of animated short films from Pixar. But what caught my attention is Virgin’s new line of Help Remedies, which are packets of over-the-counter medicine for common ailments such as headaches, stomachaches, and trouble sleeping. Each packet costs $4 and contains 16 pills.

As a chronic headache sufferer myself, I’d pay almost anything to cure a mid-flight whopper if I didn’t have Advil with me. At $4 for 16 pills, you’re certainly paying a premium, but it seems like a fair premium for the convenience. All in all it’s a thoughtful perk, one I’m surprised hasn’t been offered before by other airlines.

Just don’t take your Help Remedy with an absinthe cocktail—unless, in your case, part of the joy of traveling is not knowing where you are when you land.

What do you think about airlines selling over-the-counter meds? What’s a fair price to charge a passenger with a throbbing brain or cartwheeling stomach? Leave a comment below with your thoughts.